Since early 2020, I have been sounding the alarm on the incoming assault and enslavement of the working class by land-lorders.
Like the Nazis advancing across Europe, I saw wave after wave of money being printed out of thin air by banksters, to be weaponized in bidding up the price of shelter, then hoarding it in order to extract crushing rents from workers in order to stay sheltered.Â
In the past four years, the âcost of living crisisâ (read: cost of greed crisis) has driven billions into financial hardship and millions into homelessness.
And itâs just getting started.
The vampiric investment world has fully realized that working people are bloodbags to be sucked dryâto mix metaphors, that you are the golden goose and your lifeâs work are their golden eggs.
So why not just put you in a cage where you belong?
Introducing SomiPods.
Itâs a jail cell for renters, re-branded as an Elon Musk-style space âcapsule.â
Of course, the photos are always more alluring than the reality of living lonely in an airless, treeless, windowless, fake-light plastic box filled with your possessions and body odors.
Welcome to humanityâs dystopian future.
No wonder teen suicide rates are so highâââyoung people arenât looking forward to full-time life-long toil just so they can live in a chicken coop.
Can you believe a qualified (and clearly sociopathic) engineer actually invested his/her time in designing a jail cell for renters?
The CEO pains himself to seem like he cares about tenantsâââblathering on and on about âhigh qualityâ âcomfortâ and âprivacy,â but his actual customers are land-lorders, which is why he includes sickening testimonials like this one:
The only true âlandlord success storyâ will be when for-profit landlords cease to exist.
The challenge for SomiPods, of course, is to make it sound like your new jail cell is actually a good thing.
This is pretty easy to doâââjust compare and contrast your shiny new product against the lowest common denominator:
Wow!Â
SomiPods are the savior!
Theyâre the solution weâve all been waiting for!
Thereâs a name for this sort of disgusting manipulative choice architecture:
Forced Choice
Forced choice, otherwise known as manipulation through limited options, goes something like this.
Awesome Option A exists.
Then Awesome Option A is taken off the market and replaced by Shitty Option B and Okay Option C.
People will obviously go with Okay Option C even though it isnât nearly as good as Awesome Option A used to be.
Awesome Possibility Aâââeasily affordable homeownership for all who want it, and at-cost not-for-profit rentership for those who donât.
Shitty Reality B âparasites extracting maximal rents
Okay Option C âparasites extracting maximal rents but in futuristic capsules.
This sort of decision framing is obviously immoral, but then again, if youâre extracting rent from workers by hoarding houses and using the not-so-subtle threat of eviction into homelessness, youâre not a moral person.
But why stop at forced choice architecture if youâre going to jail tenants?
Why not pretend like your new tenant cell is actually a moral movement?
See what they did there?
Society has a problem⌠housing isnât affordable.
The solution?Â
Make housing more unaffordable!
These people are seriously cracked in the head and soul.
Evil is so pervasive in our money-worshiping society that people donât even perceive basic rational thinking anymore.
Somi even has a handy calculator to help house-hoarders see how much more rent they can squeeze out of houseless people.
Unsurprisingly, the SomiPod founders are âreal life landlords.â
In other words: The company is run by self-centered parasites who are happy to reap where they have not sown and extract wealth where they havenât created any.
The founder âJamesâ (unsurprisingly, no last name) unsurprisingly reports he nearly doubled his income once he installed four cells.
The company claims land-lorders can increase rent yields by up to 70%âŚ
âŚmeaning they can afford to pay way more to outbid working people for homes.
Think about it, friends: Who can afford to pay more for a houseâââa single mom working three minimum wage jobs⌠or a scumbag who can milk six single moms for $50+K in annual rents?
And what do these land-lorders do with all their profits?
They just bid up more houses to turn them into chicken coops!
Increasing rental yields create guaranteed economic disaster for society.
Where do we go from here?
Can you believe the powers that be are okay with humans treating other humans so inhumanely and pretending like this is the best we can do for each other?
I am revolted to live in a world with such wicked people.
Sadly, the vast majority of Americans/Canadians/Brits/etc will soon be colluders, collaborators, and profiteers of companies like Somi.
How? Because most people own banking and real estate stocks and bonds via their pensions, 401(k)s, RRSPs, mutual funds, indexes, and so-called âethicalâ SRIs, and these banks and real estate companies exist to maximize rentsâââmeaning they will be adding chicken coops as soon as it makes financial sense to do so. Humans donât matterâââonly the profits they create do.
If you donât like it, you know the right thing to do.
But even if you donât take action, know this: Either way, all those who profited from this injustice will one day be held to account.